IMPACT

WHY (AAP)I VOTE is a PSA that showcased the diverse faces and issues of the APIA community ahead of the 2022 elections. Unlike other PSAs and those of the past, it was produced completely in-house and featured One APIA Nevada staff and local organizers who work with the APIA community in Nevada day in and day out.

The AANHPI community is growing rapidly, accounting for 1 in 10 voters, and has the power and numbers to be the voice of change in Nevada. We coordinate the in-state electoral efforts of local and national organizations, engage in direct voter contact, and uplift the voices of the APIA community through issue advocacy and holding elected officials accountable.

To ensure that our community could understand how upcoming bills could impact them, we made short explanatory videos under one minute for TikTok that were accessible and understandable to our community members.

Historically, electoral work within the APIA community has revolved around a campaign timeline, limiting conversations with voters around an election (September-November). One APIA Nevada is taking a different approach—conducting deep canvassing, on the ground through direct voter contact and base-building efforts, year-round.

We bring you the lives of ordinary Asian Pacific Islander Americans in Nevada. We share their diverse stories in an effort to dispel the idea that our community is a monolith.